Brand Story
ATOPALM
The Meaning Behind the Name
ATO
For Sensitive Skin (ATO),
PALM
A Caring Palm (PALM)
A father's concern for his child's sensitive skin — that is where ATOPALM began. What started as a researcher-father's devotion to his third child, kept awake at night by sensitive skin, now reaches out to sensitive skin everywhere.
Brand Value
Three Values ATOPALM Stands For
Going beyond moisturizing to study the skin barrier, and answering sensitive-skin concerns with science.
01
Skin Barrier Science
We study the relationship between skin-barrier condition and sensitive skin. Our research into skin lipid structure and composition informs skincare designed for sensitive skin.
02
Gentle by Principle
From ingredient selection to formulation, we follow a low-irritation principle and conduct thorough safety testing so our products are gentle enough for delicate young skin.
03
Everyday Care for the Whole Family
From newborns to adults, from moisturizing and cleansing to household hygiene — total care for families with sensitive skin.
Core Technology
ATOPALM's solution for a stronger skin barrier
MLE® Skin Barrier Technology
MLE (Multi-Lamellar Emulsion) is NEOPHARM's proprietary skin-barrier technology that forms a multi-lamellar structure similar to that found in healthy skin.
MLE® Technology
Reproducing the lamellar structure of a healthy skin barrier
NEOPHARM's proprietary skin-barrier technology
Ceramides, cholesterol and fatty acids are combined in a skin-like lamellar structure to help moisturize skin and reduce moisture loss.
Skin-friendly structure
Ceramides, cholesterol and fatty acids in an optimal ratio
A fast-absorbing, non-sticky, richly moisturizing, gentle formula that helps retain moisture and keep sensitive skin feeling comfortable.
Proprietary technology
Reproducing the multi-lamellar structure of a healthy skin barrier
Forms a long-lasting moisturizing layer that helps reduce moisture loss and keep skin feeling protected.
Korea's First
MFDS-Approved Skin-Barrier Functional Cosmetic
Korea's first
MFDS functional cosmetic approval in the skin-barrier category* was granted to a product featuring
MLE® technology.
* Korea MFDS functional cosmetic category: products recognized in Korea for helping improve symptoms such as itching by restoring skin-barrier function
** MFDS review completed: Oct 25, 2021
*** Based on MLE Cream
Functional cosmetic for skin barrier recovery (MFDS category)
MFDS review completed (Oct 25, 2021)
Brand History
ATOPALM's Journey with Sensitive Skin
The history of sensitive-skin care that ATOPALM has built since its first launch in December 2000.
2000
- ATOPALM launchedATOPALM, a skincare brand for sensitive skin,
debuts with MLE Cream
2002
- Clinical results presented internationallyATOPALM clinical results presented at the World Congress of Dermatology in France
- Safety verifiedSafety testing completed at RCH, an independent U.S. testing laboratory
2003
- MLE research published internationallyMLE structure study published in the Journal of Investigative Dermatology (JID)
2007
- Global expansion beginsATOPALM launched on QVC Japan
- KOSDAQ listingNEOPHARM listed on the KOSDAQ market
2008
- Entry into the U.S. marketLaunched at CVS, a major U.S. pharmacy chain
2012
- U.S. distribution expandedSales begin at ULTA, a major U.S. beauty retailer
2013
- Expansion into life careLaunch of laundry detergent, fabric softener and wet wipes
- Giving program beginsProduct donations begin for children in need
2021
- Korea's first approval in its categoryMLE Cream approved by the MFDS as a functional cosmetic for skin barrier recovery
- I Love Green campaign beginsFirst Children's Green Drawing Contest held
2023
- Life hygiene line strengthenedLaunch of laundry detergent, fabric softener and dish detergent
2025
- No.1 for 19 consecutive yearsRanked No. 1 in the Sensitive Skincare category of the Korea Brand Power Index (K-BPI, KMAC) for 19 consecutive years
Product Lines
ATOPALM Lines for Every Family Moment
From a baby's first skin to a mother's daily routine — five lines tailored to every stage of life.
Baby
Baby
Care for infant skin that is easily
sensitized due to an immature skin barrier
Kids
Kids
Care for growing children whose active lives
expose their skin to more external irritants
Life
Life
A household hygiene line that keeps
a sensitive child's everyday life healthy
Maternity
Maternity
Care for skin that becomes more sensitive
before and after pregnancy and childbirth
Mom & Baby
Mom & Baby
A whole-family line gentle enough for
sensitive adult skin and babies alike
I Love Green Campaign
Protecting Children's Tomorrow
The I Love Green Campaign
ATOPALM dreams of a tomorrow where children with delicate skin can play freely without worry.
Beyond good products for healthy skin — building a good environment.
The I Love Green campaign is
ATOPALM's commitment to creating a healthy environment for children to grow up in.
0 products
Products delivered to children in need since 2013
* Cumulative total as of August 2025
01 · GREEN PACKAGE
Sustainable
Eco-Friendly Packaging
We use FSC-certified paper and soy-based ink in our packaging and printing as part of our environmental initiatives.
02 · I LOVE CHILDREN
Sharing Hope,
A Mother's Heart
We donate products to children in vulnerable circumstances — including those in care facilities, single-mother shelters and pediatric burn centers — as part of our community-support initiatives.
03 · GREEN PAINTING
Growing Green Imagination
Green Drawing Contest
A children's eco-drawing contest that teaches the value of the environment. Winning works become limited-edition products and exhibitions, and every entry leads to an environmental donation.
ATOPALM
Discover ATOPALM Products
From MLE Cream to Top to Toe Wash, explore the full ATOPALM lineup.
Visit the official site →