MISSION ATHELETCARE™ is an innovative sport care brand designed to enhance athletic performance of players during training or competition, based on the experiences and necessities of the professionals including top class sport stars, famous sport scientists, rehabilitation physicians and athletic trainers involved in sport industry. It is recognized for its outstanding functions and expertise, as those athletes and sports professionals have participated in the primary processes from the product development to field tests.
It enables athletes to cool body temperature, prevents them from slipping and relieves muscle pain to reduce injuries and allow players to achieve the best performance. This has become a No. 1 sport care brand by both exploring a unique market called ‘sport care’ and dominating it
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MISSION ATHELETCARE™features the participation of worldwide top class sports stars from the product development to field tests and reflects the practical needs of athletes to the full during sport games. It has a wide application of the experiences and advices from the players such as Sergio Garcia, a golfer from Spain, Adrian Gonzalez, a power hitter of LA Dodgers, Serena Williams, a ranking No. 1 in women’s single tennis and Dwyane Wade, a basketball player for the Miami Heat of the NBA.
It has been developed upon the special requests by the athletes who want to enhance friction and prevent slips, which allows players to enhance their performance and prevent injuries by increasing grip strength between shoe and floor, quicker changes in direction and grip friction between player’s hands and sports equipment during basketball or badminton games or increasing baseball bat grip.
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ENDURACOOL towel provides an effective care for decreased performance caused by a heat wave and aftereffect of exercise, superior sweat and water absorption and long-lasting cooling. The unique capillary system of INDURACOOL™ allows water to spread out into the towel and then lower ambient temperature on air flow and control the speed of evaporation to give athletes a long-lasting cooling.
MAXFIT™, a care for muscle and skin conditions
MAXFIT™ cares for muscle and skin conditions before or after exercise, which is easy to use with roll-on tube and spray pump and no need of putting it into the palm of hand. It contains the extract from guarana seeds which Brazilian natives used to cope with diseases or quench thirst or boost energy as a power food when fighting with other tribes.